What is the best way to reach someone immediately? Via messenger based platforms. The simple reason being these applications are always within our reach and see billions of messages on a daily basis.
WhatsApp messenger and Facebook messenger surveys have a user base of around 3+ billion. People exchange thousands of messages on a daily basis. While these social media and messenger apps are highly accessible, it definitely makes sense to use the right medium to make data-driven decisions.
What are WhatsApp surveys?
Introducing WhatsApp surveys, a modern and a fast way to collect customer feedback. There are billions of interactions happening on a daily basis- video calls, group chat, voice calls. WhatsApp surveys offer a more direct approach, delivering customer satisfaction surveys directly to customers’ phones. This removes the need for paper or phone-based questionnaires. This convenience increases response rates and provides real-time feedback, allowing businesses to respond quickly and efficiently.
8 Reasons Why You Should Use Whatsapp Surveys
Businesses are missing out on a huge untapped opportunity with messenger survey tools. This can bring 10x the response rate over traditional survey methods. Let us explore the 8 benefits of using messenger surveys for a high response rate.
1. Use real time apps to collect customer feedback:
WhatsApp surveys offer businesses the advantage of real-time feedback from customers. Unlike traditional surveys, businesses do not have to wait days or weeks to receive responses and analyze customer data. However, WhatsApp surveys allow for immediate and direct communication between businesses and their customers. This enables support teams to quickly identify issues and respond to them in a timely manner.
2. Reach your customers directly, anywhere they are:
Customers expect a seamless and convenient experience in all aspects of their purchase experience . WhatsApp messenger surveys offer just that. Customers can complete a survey at their own pace, from anywhere. They need not visit a physical location or fill out a lengthy paper form. This convenience translates to higher response rates and more accurate data collection for businesses.
3. Get high response rates across demographics:
Using WhatsApp messenger, brands can 10X their response rate using this one robust tool. With billions of users across globally, it is easy to see why brands need to opt for a messenger based survey (including Meta messenger). This will bring in a serious data goldmine for improving touchpoints across customer journeys.
4. Personalized and conversational mode of feedback surveys:
Personalization is a key benefit that WhatsApp surveys provide over static customer feedback surveys. A personal touch of WhatsApp surveys allows for real-time feedback. Since the format is conversational in tone, people are more inclined to respond in a few clicks. You can personalize customer satisfaction surveys on the Merren CX dashboard.
5. Remove manual handling and automate repetitive tasks:
Batch processing customer data can sometimes cause online reputation damage. In the digital age, people resort to airing grievances online. To avoid this mishap, capture people’s sentiments, inmoment to respond effectively. Using Merren tools, CX professionals can automate journey mapping processes and share satisfaction surveys.
6. Messenger apps are compatible across devices:
Instant messaging apps such as WhatsApp messenger, Facebook messenger and Instagram direct messages are robust in nature. They offer new features of voice messages, stickers, audio and video format and other media rich facilities. Collecting user data in this format is more suitable in this era.
7. Collect multilingual responses across geographies:
This is particularly useful for global brands that cater to customers from diverse regions and cultures. Messenger apps such as WhatsApp and Facebook messenger have built-in language translation features. Now it is easy for businesses to understand and respond to customer feedback in different languages. In today’s world, language diversity is becoming increasingly important. Messenger-based surveys offer a valuable solution for businesses looking to connect with their customers on a global scale.
8.WhatsApp provides end-to-end encryption:
WhatsApp users across iPhone and android can be rest assured of their privacy policy. This private messaging platform ensures that all conversations and data shared on the platform are secure. This level of security is a crucial factor for collecting customer data. It allows organisations to collect sensitive data from customers without compromising their privacy. With WhatsApp messenger, you can obtain valuable insights from customers while protecting the personal data of your respondents.
Conclusion
WhatsApp messages are more than just a platform to share personal messages. One should note that every consumer has smartphones and there are billions of real time text messages being exchanged on the daily. WhatsApp is one robust messenger application that is compatible across desktop (WhatsApp web), iOS and android. This is all the more reason to opt for collecting customer feedback using a WhatsApp business profile.
To find out how Merren can 10X your response rate, opt for our 14 day free trial here.You can also create instant survey questionnaires using AI survey builder. Use our generative AI to create feedback surveys with a few clicks.