As CX professionals, it can get tedious to curate customer feedback surveys from scratch. To avoid this cognitive heavy lifting, switch to Merren AI survey builder for all your CX needs. You can customize your own templates, questions and test out the survey on different mediums. Let us explore how to create your own set of questionnaires using AI Survey Builder.
How To Make An Instant Online Survey?
You can sign up for a 14 day free trial with Merren without any credit card details. So let’s get started.
You will be directed to this section of the platform prior to starting a new feedback survey. You will have an option to create a new survey. Click on generate survey using AI.
You will have an option to fill the details as per your feedback requirements and organisational goals. However, once it is generated, you can still edit and customize the questionnaire in the dashboard.
Thereafter, you will directly go into the questionnaire section. Make sure to fine tune your customer feedback survey. Create it to suit your target audience. You can also add new questions including open-ended questions. You can seek multimedia responses along the way.
We begin our survey creation process with a customer effort score or CES survey for our respondents. Include open ended questions that can have audio, video or image feedback from your respondents. This makes the response rate more media rich. This will help you get detailed customer data in your CX dashboard. Be sure to save your survey with a specific name so you can access it later anytime for future evaluation.
Translate online surveys with multilingual features:
Merren offers translation facilities for 70+ languages. This helps your feedback surveys remain relatable for your target survey respondents. While your customers might be from any geographical location, they can find the surveys relatable when they have to share feedback in their regional language. This is a good way to bring a high response rate and collect valuable customer feedback from a specific set of audiences.
Save your survey edit and get ready to demo test them in the next phase.
Demo test surveys across omnichannel platforms:
It is advisable to preview and test your feedback forms before sharing it across your audience formally.
On the left side of the dashboard panel , there is an option to ‘preview and test’ your freshly designed survey. You can preview it on different messenger based platforms. View the demo across Facebook messenger, WhatsApp messenger, chatbots or AMP emails.
The window will generate a clickable link. You can copy it and share it on WhatsApp. It will deploy a test window.
Click on ‘create link’ and you are ready to go.
Choose a robust platform to seek feedback from your target consumers. This can empower your customer service team and upgrade the way they cater to the current customer base. The support team can also look at high friction touchpoints where the buyers might need immediate assistance.
Once you are ready to publish the survey, it is time to 10x your response rate.
Publish the customer feedback surveys and get real time data:
Once you hit the ‘publish’ button, you can expect a faster response rate from your respondents. WhatsApp is an interactive platform that allows people to respond to your feedback surveys on the go. Clients can witness responses over the Merren CX dashboard. You can map the responses over trends- collected over days, weeks or longer campaigns.
Platforms such as Facebook messenger and WhatsApp messenger are compatible across multiple devices (both android and iOS platform). You can also share custom made questionnaires for chatbots and AMP emails.
How To Analyze Customer Feedback On The CX Dashboard?
The main aim of utilizing a user-friendly platform is to keep surveys conversational and respondent friendly. This encourages people to share their candid opinions, answers on their experiences, offer multimedia responses and share ratings. All responses collected are private and are secured with privacy protocols. Now it is time to segregate responses and identify unhappy customers and the satisfied consumers.
Word cloud segregation:
The word cloud analysis showcases text based responses from people. In this case, we can capture responses based on what features they were looking for, from Bell Computers. This is a vivid and the fastest way to identify specific features without manual intervention. This makes the job of the product development team easier.
Bar graph segmentation:
Clients can use any filter to view responses collected over the dashboard. You can segment it based on filters such as demographics, gender and location. This will give you detailed insight in a way that helps you curate better marketing campaigns. You can also view the bar graph segmentation that spans across days and weeks. All real time feedback insight will be featured on the graphs.
Multimedia responses:
People can share media related responses over the messenger surveys. This includes voice notes, videos, photos, or pdf document attachments. These responses are visible in the dashboard. You can download the files for further evaluation. You can listen to the audio files and decipher customer sentiments, requirements and grievances. This makes it easier for the customer support team to attend to every user base using a personalized approach.
Conclusion
Create your own custom made feedback templates using the positive impact of AI. Capture unstructured data with structured workflows and systems. Using Merren, you can get very high survey responses over traditional methods of feedback collection. This is an added advantage when businesses rely on respondent insight for critical business decisions. You can get every feedback data and survey results on the Merren CX dashboard. Opt for a 14 day free trial and check out the use of AI for your CX needs. You can also check the pricing plans here to suit your requirements.